Singaporean brands are crafting spaces that nurture creativity and community, and transforming stores into something much more. In our ‘Crafting Community’ series, GRAZIA Singapore takes a look at the special spaces and experiences that have popped up in 2024.

As it approaches its 10th anniversary, fashion and lifestyle brand Beyond The Vines has opened its flagship store—and its largest one yet—at New Bahru. The opening party of the Beyond The Vines Design House in November was a vibrant affair, crowded with guests of all ages, and from all walks of life. A special reward was given to guests who completed the “BTV Treasure Hunt”, which included the task of finding Beyond The Vines founders, Daniel Chew and Rebecca Ting. The experience allowed guests to fully explore the store, which resembled a funhouse with its mirrored surfaces, striking shapes, and bold colours that appear on the brand’s fun products. Ahead, Ting tells us why creating a space for play is serious business for Beyond The Vines.

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