They don’t throw around the word “milestone” lightly.

For Daniel Chew and Rebecca Ting, the husband-and-wife duo behind Beyond The Vines, turning 10 isn’t so much about the celebration as it is about momentum. “Honestly, we feel like we’ve barely started,” Chew says, seated next to Ting in their studio. “We’re very mission-driven people. We’re not setting out just to count milestones. We’re building towards something.”

Founded in 2015, Beyond The Vines began as an honest intervention in Singapore’s design landscape. At the time, local fashion oscillated between high-concept luxury and mass-market basics. The in-between space—where great design was both well-made, functional and accessible—was missing. Chew and Ting saw that gap and built a bridge. “We believed good design should be for everyone,” Ting says. “We weren’t chasing trends or prestige. We wanted to solve everyday problems, but with intention and beauty.”

From its early collections to the now-iconic Crunch Carryall or the beloved Dumpling Bag, the brand’s product philosophy hasn’t wavered. Beyond The Vines designs not for the runway, but for the MRT, for yoga-to-brunch transitions, for people who pack their lives into their bags and go. And in doing so, it’s cultivated something even more valuable than hype: trust.

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